problem.
Industrial professionals struggled to find trusted suppliers specialized materials (e.g., alloy for making airplanes) and engineering partners through existing platforms. The startup initially focused on oil and gas, but stakeholders interviews revealed that this challenge affected professionals across multiple engineering sectors.
solution.
Through interviews with C-level executives and industry professionals across engineering, oil and gas, and R&D sectors in Switzerland, the United Arab Emirates, Colombia, and Turkey, I uncovered challenges in supplier discovery and professional trust-building.
These insights helped me redefine the concept as a global vendor discovery and professional networking platform, making it easier for engineers and decision-makers to find relevant suppliers, evaluate potential partners, and build trusted industry connections.
from interviews to insights.
persona.
The research revealed recurring challenges in supplier discovery, procurement, logistics, pricing, trust-building, and access to specialized expertise. I synthesized these findings into a representative persona that captured users’ goals, behaviours, frustrations, and real-world constraints.
user flow.
Research findings and user personas informed a streamlined journey connecting industrial buyers with qualified sellers. Sellers can showcase their capabilities through professional company profiles, while buyers can identify relevant suppliers based on location, expertise, company size, and workforce.
From onboarding and targeted discovery to evaluation, selection, and direct contact, the experience creates a clearer and more efficient path to trusted industry partnerships.
takeaway & lessons learned.
testimonial.
Dimitri Rettig
Startup Founder & CEO
